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Bunch 2.0 pivots to a social gaming metaverse

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Bunch has moved beyond the social level for sports to more extensive metavars aimed at keeping players coming back longer and engaging in commerce and more activities.

Bunch will still perform the basic functions of enabling players to play a game with each other and they will be connected by jumping from one game to another. In this way, Bunch is a kind of lightweight metavers, where you can now use animated avatars to communicate with people in video chats as opposed to talking to people.

The New York-based Bunch launched in late 2017 as a real-time social network with a video chat model where people can come together to engage in multiplayer gaming experiences. Selkuk Attlee and co-founders Jason Liang and Jordan Howlett wanted to recreate the fun of playing individual games at LAN parties, where a group of friends would gather in a group and play a group of different games together.

Bunch CEO Atali said in an interview with Gamesbeat that the vision was to bring people together when they were physically different and that it was very timely with the onset of the epidemic. During the lockdown, the audience grew from tens of thousands to millions.


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Look at the demand

And now it has evolved to connect people in metavers, the universe of virtual worlds that are all connected to each other, as in the novels. Snow crash And Ready Player One, Bunch has over 100,000 daily active users. It plans to launch beta tests for Bunch 2.0 in the second quarter. With a user-generated gaming world with nearly 50 million daily active users, it’s smaller than anything like Roblox.

But Bunch has helped millions of people stay connected with friends and family via video chat while playing the game. Apps like “Group Video Chat” top the list in most countries. The company raised $ 20 million in a single round in 2020 with the participation of game companies including Supercell, Electronic Arts, Take-to-Interactive, Miniclip and Ubisoft.

Attlee said many users start bunch parties that last for hours, where they come in and out with their friends as they do homework, play games like Roblox and hangout together when they are physically separated. doing.

“Our application has greatly increased through epidemics. And anytime [Epic Games shut] House party down, many users who prefer that experience migrated to our experience, “said Attlee. . “

Selkuk is the CEO of Atali Bunch.

This could be a good time to talk about how Bunch Metawors looks. Many people view technologies such as augmented reality, virtual reality, and blockchain as building blocks of metavars. But Bunch’s view is that Metavers will bring the digital space and its people together, and then bring people across experience, application, company and platform walls.

And based on that scenario, Metavers is already here, he said. Sort

Millions of players spend time with friends every day in the digital world like Roblox and Minecraft. These applications provide experiences that are built for and built into these platforms. For example, players can get on Roblox and go from Roblox game to Roblox game. But they can’t get on Roblox and play Fortnite or Minecraft.

Depending on the definition of a bunch, popular chat apps like Discord and Bunch, where players party and move between external experiences like Roblox and Minecraft, can also be considered metavars apps. However, while these are examples of open-ended metavers applications, they are non-spatial. That is, shared attendance between players occurs in the form of text, voice and video chat – rather than a game-like environment, Atali said.

Finally, metavers applications such as The Sandbox and Decentland make another category where they have a decentralized economy. The application uses blockchain to allow players to own their in-game assets where they can independently sell or trade these assets on open exchanges such as OpenC.

Another advantage of decentralized economies is the extensible utility of blockchain assets. That is, applications may offer utilities for blockchain assets that arise elsewhere. An example of this is where players can connect their blockchain wallet to display their owned NFTs in their personal space, Atali said.

Bunch 2.0

You can now create your own space in Bunch 2.0.

With Bunch 2.0, you can build a house and make your own room. You can press a button, switch to a gamepad, and then jump into a favorite game. You can also have a traditional video chat if you wish.

“We have a concept of places where you can meet a large number of people and hang out with people you don’t already have friends with,” he said. “You can create spaces for your community or for sports or clans and connect with these people spatially. And you can do things in this environment in this original way. But you can also jump into any outdoor sport. “

The company’s developer platform continues to operate as before. It basically brings out the efficiency and presence of the party in other sports. You can use blockchain technology in a way that you can’t do with something like Roblox. You can buy a digital item and, unlike anything like iTunes, use it on multiple devices or take it from one experience to another. It’s not a universal interoperability, but it’s an “extensible utility,” he said.

He added, “Blockchain in Metawors is similar to Facebook Connect, where you don’t need permission from a place like Facebook. So I have an asset and I connect my wallet to another app. The application may decide to offer their own utility for the property without the permission of the promoter of that property. “

In other words, it is automatic. It is the type of extensible utility that blockchain provides.

Attlee believes that Bunch is uniquely located to deliver an equally compelling value to players and developers by creating an integrated metavers for gaming with a spatial environment, where players embody 3D avatars as they come together and explore digital spaces. It has open-ended experiences like Discord where players can party on a set and move between their favorite games outside of the app. And it has a decentralized economy where players have their in-game assets and it offers extensible utility.

The company has been building it for the past one year, and is now launching it by invitation only. Atlee’s past opinion was that “Games is a new social network.” Now he has to modify it to say, “Sports are new metavars.”

The bench now has about 37 employees, a very good growth since 20 in 2020. That said, the team created Bunch 2.0 to do the same thing as the original, but in a different way.

“It’s like Roblocks meets Discord and uses blockchain,” he said.

The thing about these Metavers applications is that they are not spatial. Sharing space between players takes the form of textures, voice chats, video chats. It is not a digital world where we walk with 3D characters.

“But at the same time, the great thing about them is that they’re open to experience, or they’re not as involved as Roblocks,” he said. “You can meet at Discord and go play Minecraft or Among Us. It leads you to external experiences, and it is open. And so basically what we’re building with Bunch 2.0.

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“What we can do today is basically respond to people-owned items,” he said.

In the past, the company anchored the experience around video chat with your friends. But Atali bets that if you can express yourself through avatars and meet people with whom you are not more naturally friends, it is more fun.

“It’s not really fun to video chat with strangers, but to hang out in the digital space of strangers, where you have your own avatar, and then you go from game to game. It’s more fun, “said Atali.

Would people like NFTs?

Bunch 2.0 still makes it easy for people to join games in groups of friends.

For nonfungible tokens (NFTs) using blockchain, some people like it and some people hate it, he admitted. We can already see the response to gaming NFT from Ubisoft, GSC Game World and Team 17.

The company will offer a decentralized economy that offers true ownership and extensible utility using blockchain.

“By real ownership I mean, on Minecraft, or Roblox, or Fortnite, you buy skin and that skin is basically a developer’s license for you. We are going to consolidate on the bunch that you can buy on the blockchain, “said Atali. “And you basically, if you own it, you can sell it on the open exchange. You can go and sell it to someone else and you don’t need our permission for that. So it’s like real ownership. What we call an extensible utility, right? We will allow other metavers applications to give their own utility to the assets they purchase from us. You can use it on the app. Or we can support popular collections. If you have a sandbox asset, we may decide to support a sandbox avatar on the bunch. “

Attlee thinks different groups of gamers will be happy to try it.

“We’re targeting a lot of people who don’t care,” he said. “We think it’s useful, but we’re not really putting all our eggs on the blockchain. We think if it works, it can be really powerful because people can take ownership of what they have. And that could be cross-application interoperability and shared utility.We think that’s a really powerful thing.

And if users don’t go for it, it won’t be a disaster.

“I’m not saying we’re a blockchain company,” he said. “I’d say we’re a metavars company.”

With blockchain tech, no one can turn it off because the record is immutable. It’s more like a universal social login.

Make Money on Decentralized Metavers

Bunch 2.0 lets you use animated avatars.

In the Metawars demo, you can visit your friends. You have to knock on the door before you can get inside. You can listen to music using the gamepad or play games on the bench.

In the future, you can imagine agreements between two companies that offer discounts to each other. But it can also be unilateral. Ask if the yacht is next to the club bar. If a member of the yacht club comes to the bar, the bar owner knows that the person is a member of the yacht club, thanks to the avatar identity that says so. The bar owner can then only offer a discount to the yacht club member without entering into an agreement with the yacht club owner. It’s an easy way to encourage people to move from one world to another.

“It’s almost like an unauthorized, interoperable internet,” he said. “We can start with what we call bridges. So the apps decide to support the assets of others. And over time, that bridge is like the World Wide Web. They can be open protocol. When wants to put up a website, they don’t need Firefox permission.

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