Skip to content

Basemark creates AR experience for BMW cars

Join online with today’s leading executives at the Data Summit on March 9th. Register here.


The BMW Group has been working hard on car innovations lately, and Bezmark has helped it develop an augmented reality app to help drivers.

Basemark, based in Helsinki, Finland, produces graphics and autonomous driving software for modern cars. And now she’s helping BMW build an AR app for the carmaker’s new iX model.

These new features help to increase the driving experience, comfort and safety to a new level. Basemark’s AR over-video app is the first application and is now available in some of the latest BMW models. This function allows new electric BMW iX vehicles to use sensor data and computer vision functionality. This enables the display of AR-enhanced information on the car’s infotainment screen.

AR-powered infotainment systems help the driver to be more aware of the vehicle’s interactions and the environment around them. For example, AR enhances ease, accuracy, and safety of navigation. With AR, the next turning maneuvers and lane recommendations are shown to the driver directly on the infotainment screen.

The front-view camera automatically sends live footage to the curved touchscreen where the interactive arrow appears to show the driver exactly where to go. The map remains visible due to split-screen functionality. This means that drivers no longer have to interpret the image from the navigation map to the road in front of them.

AR facilities also help improve the parking experience in dense urban environments. AR can also help guide the driver towards available parking spaces, provide information about parking limitations and rates and increase driver’s spatial awareness during parking.

“The BMW Group’s augmented reality-powered applications have set a new standard for driver experience, comfort and safety. We are pleased that the knowledge of Bezmark’s leading automotive software has resulted in AR implementation that fulfilled the BMW Group’s concept and asset requirements with great technical feasibility and high performance, “said Taro Sarkinen, CEO Bezmark in a statement. “We have also collaborated to improve the BMW Group’s asset creation and delivery process, which empowers both designers and developers, resulting in less time spent on development. This work also includes support for concept exploration and simulation development of AR concept features.

Venturebeat’s mission Digital Town Square is set to become a place for technical decision makers to gain knowledge about the changing enterprise technology and practices. Learn more

Leave a Reply

Your email address will not be published.